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In order to reveal the small spacing led display different, most vendors will can't touch the traditional led display indoor application as the focal point of propaganda, it was also in the public opinion guidance, indoor market, eat the DLP splicing screen, LCD splicing screen to the strength of the traditional market seems to be the small distance between the led application products the only symbol of success, while ignoring the inherent advantages of its application in outdoor market and it is of great value to be developed.
Of course, the reason will appear this kind of bias, a large part of the reason is that led display market suffered a bottleneck in traditional outdoor applications. With the increasing people's complaints of the LED light pollution, LED display more issued public management specification, large screen for examination and approval of outdoor installation of more and more difficult, in the traditional outdoor application market, LED display is hard to have a major breakthrough. When the vulgar management to promote the sustainable development of the industry, the refining business became the only option, and the rise of small spacing led display is the perfect opportunity, digital signage application (AD) is one of them.
The development of the technology and the improving of the degree of market awareness, making digital sign outdoor applications has become a trend, the size of the market is expanding fast. Relevant agency predicted that by 2015, outdoor digital advertising turnover is expected to reach $3.4 billion. Huge space to grow up to become the motive force of the manufacturer's efforts on. Compared with the indoor environment, outdoor environment more complex, thus for digital signage display terminal put forward higher requirements, which, in the sunlight clearly visible is the first premise, which at this level, the led display has a natural advantage - itself luminous intensity is strong and support automatic brightness adjustment, direct sunlight within visual range when the screen surface display content is clear.
"Insulation" with DLP Mosaic products, LCD screen is trying to "highlight" compared to the led display no doubt win at the starting line, and the launch of small spacing of led display. Led display small spacing out not only make up for the traditional led display shows the effect of short board, more can and touching, glasses-free 3 d integration of factors, such as cloud computing trend, further meet the demand of the application of digital signage display terminal.
In addition to the traditional digital signage display terminal applications, LED advertising machine is LED display into another pattern in the field of digital signage. With the advantages of inherent led display, led advertising machine in both on the coverage on the display performance is due to the traditional LCD advertising machine, more in line with the application requirement of outdoor advertising machine.
For now, led display market share in the traditional outdoor applications while keeping growth, however, due to the shrinking of high-quality installation position, momentum is not due to an increase in the number of screen, but the increase in value of an original installation screen, this and the basic demands of digital signage applications have a high degree of similarity, can be said to be "like-minded".
Analysis of the personage inside course of study thinks, at the beginning of the birth, small spacing LED products apply indoor screen lock as the main target, which means that the development is not perfect LED products with small spacing is already very mature LCD splicing screen, DLP splicing screen confrontation, courage is commendable, but the process is bound to be difficult, but not necessarily obvious in the short term effect. In this case, the paper starts from the outdoor digital signage market has the congenital advantage will no doubt ease many. Both realistic interests and future development, the digital sign advertising machine application or the best battlefield will become small spacing led display.
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