The game of LED, LED manufacturers how to locate

From winter LED to the LED investment boom, LED display and LED lighting has always been a hot topic. The LED display has been widely used in advertising media, sanda venues, stage performances, and other fields, has become China's most mature in the application of the LED a niche market. Anyway, the LED of the game is going on.

At present a lot of LED companies are doing some adjustment, in response to market changes and price fluctuation. In 2012, many LED companies choose the means of market. The development of every industry, from birth to mature, basically should pass a cruel killing. Any industry appear this kind of circumstance is a necessary process, the LED industry is no exception, so we are faced with how to face this situation?

Shenzhen led display manufacturers think, in the face of such confusion of market. Enterprises should know their own position. The essence of the many ways to no more than is to find the product difference. Find the application of the real market demand, and then to design, manufacture such products. But as long as it is the industry maintained a high growth, the development and survival of enterprises should not be too big problems. Prices grow from beginning to slowly down, this is also a mature and become a big industry encountered a necessary process. Therefore, enterprises should know themselves clearly in that position, will face is that a group. As long as find their strengths, find out the suitable for their own customers, the product the perfection to survive in the game. Or find a bigger development space.

So far the domestic LED industry competition level, also the basic in the competition of price. How to go beyond competition, build competitive.

First to clearly identify the most from the industry competition pattern according to the typical and the most representative of competitors, their energy to focus on the most important place, don't put itself as all-powerful. Unless your business really is very big, tough enough and all up to fight the whole industry.

Second. To further to understand, to analyze the competition. On the main factors of competitive advantage, to explore how to use their own advantages to game, to win the competition. Use competition elements of innovation, in the same service to compete the price, with channels sniper brand and so on. Only understand the opponent can do better.

Give yourself a clear positioning, only focus to produce power, abandon that looks perfect idea, focus on the limited resources and energy, to stick to a particular market segment, desperate to become a leader in this field. When other people think of this product I think of you and you will succeed. Traditional wooden barrel theory have been out of date, and now it's hard to do, only stick to their strengths, will this advantage to the limit that enterprises to success.